The approach of lateral thinking has been proposed by De Bono for the phase of idea generation.
The principle on which is the challenge that is very effective in determining conflicts and new combinations of old ideas and solutions. To make this challenge can be virtual escape from the rigid control exercised by the logical and deductive abilities of the mind, that our whole education has emphasized to make room for different ideas and somewhat unpredictable.
De Bono calls "lateral thinking" the mental paths characterized by logical leaps are impossible under the "sequential thinking" characteristic of the normal reasoning.
Lateral thinking can be activated with some things, that De Bono calls "provocative and moving." The challenge is to introduce elements into the problems of discontinuity, provandopad adapt solutions to the problem to be addressed, tricks and ideas drawn from completely different contexts, when the combination is more unusual and absurd, the stronger, according to de Bono the incentive to creativity.
To understand how the challenge can help to get out of the box mentality consider the first part of Figure 3, which shows a process "rational", in which deduction proceeds step by step until you come to a conclusion. In the following formalization of the discovery is progressing with a theorem, which is generally a backward path : viene anticipata la conclusione e si dimostra che essa è vera date le premesse.
A volte la forza del percorso “razionale” è talmente grande che si impedisce di vedere altre conclusioni possibili. Scopo della provocazione è quindi quello di portarci fuori dal percorso razionale, verso conclusioni impossibili anche da concepire; il movimento consiste in un processo razionale attraverso il quale si cerca ex post di analizzare le nuove conclusioni per valutare se esse siano in grado di gettare nuova luce sulle caratteristiche del problema e /o eventuali soluzioni innovative.
È evidente che alcune si manifesteranno chiaramente assurde , ma è anche probabile che la sfida costituita dalla provocazione iniziale abbia posto la mente in a state of instability, which can stimulate the creative process elements suggesting that, just as in the formulation of the theorem, can acquire new post-rational foundations. It is essential in this analysis not ignore the provocation absurd or paradoxical, working instead on the extraction, from this, not immediately obvious to the general principles and their possible applications.
Figure 3 Provocation and lateral thinking in movement
In the creative process, or at least the first phase of idea generation, then it should "stay the proceedings, which can then more appropriately be exercised is the next phase of rationalization of ideas produced, both at the time of a possible choice between different options.
Furthermore, it is appropriate that the provocation is put or interpreted as an attack or a criticism. In this case, it would ultimately generate reactions that can hinder not only change but also the creative thinking. The provocation may be directed to objects or specific problems relating to situations, products, processes that we want to change, innovate, or change altogether, or may be given to a way of thinking prevalent. The following list identifies some points of attachment for a provocation effective:
- dominant ideas
- constraints and limitations
- recruitment
-
key factors - factors to avoid
- polarizations
First we try to challenge the dominant ideas, which may be in fact, sometimes stifling to creativity.
Often the constraints and limitations are hired to custom, without actually stopping to think about the possibility of release.
Whatever the problem to be solved, it is difficult in practical cases have empirical evidence on the whole, so that we resort to several assumptions based on experience or shared knowledge, some assumptions are so natural that we are not even remotely tempted to challenge them . Maybe they are reasonable but, as with constraints, we try to abandon them for a moment: they could become a new idea.
Some factors are considered essential in specific situations or problems: we ask if this is really a need or a habit.
Other factors are deemed inappropriate or to be avoided, even in this case, we can challenge them.
Finally, we groped to identify and eliminate any biases in their approach to problems. The polarization is a specific point of view we become prisoners to abandon him, even as a provocation could lead to new ideas.
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