You can influence the creative process going into a room full of stimuli. The main source of stimuli is given by learning: that is why the knowledge is never wasted. The greater the amount of theoretical and practical knowledge, the greater the likelihood of being able to develop new solutions and greater is usually the time taken.
techniques have also been proposed based on the association forced to relate through some method also random, two or more ideas or products that are not normally considered together, to make the original spring approaches used to improve ideas, processes, products.
Operationally, the technique of forced association consists of a preliminary evocation of what is connected directly to the object or activity to be modified or replaced in a subsequent search of another object or activity that has not apparent link with the object or activity in question and, finally, in making the comparison or cross to make it result in a sense, a meaning which at first view may seem remote. A
metodo di questo tipo è quello delle “parole caso”( random words). In pratica, in un primo momento si stabilisce una serie di associazioni direttamente correlate al tema d’indagine o all’area sulla quale si vuole intervenire. I riferimenti possono essere rumore, numero di persone, arredamento, riservatezza , clima interpersonale, ecc. In seguito si prende una parola a caso e si stabilisce un’altra serie di associazioni direttamente correlate. Infine si effettuano incroci forzati tra la prima e la seconda serie di termini associati, dai quali possono scaturire idee e soluzioni interessanti .Per generare la random words si può ricorrere al vecchio sistema di aprire a caso un libro qualunque o un dizionario, anche se esistono software that perform "ad hoc" this simple task.
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